Wednesday, May 26, 2010

e-Commerce -->> m-Commerce --> ???

Yesterday I was reading "Simply Fly" (autobiography of Capt. Gopinath). In 2003, while trying to establish Air Deccan, he made it a point to bypass the "travel agent ticketing channel" & sell tickets thru Internet. His objective was to provide air tickets at affordable prices by cutting costs in all possible ways. I know this may be a very common-place idea today, but way back in 2003, it must be quite a noble idea (given the fact that not many of airlines in India were selling tickets thru Internet). And after that, this became a common phenomena. We saw Cleartrip, MakeMyTrip, Yatra & so many portals selling tickets online. This is E-Commerce at it's best.

Now watch this video: http://www.youtube.com/watch?v=PkcAL9wB160

What I am trying to convey here - we are moving to the new era of M-Commerce. I am sure, very soon we will order/pay our dinner, grocery, medicines thru mobile devices. We will see companies trying to focus a lot on Mobile Based Solutions. There will be flurry of mobile based portals available soon. Today's world works on laptop/desktop, tomorrow's world will probably be working on i-Pad, i-Phone & other mobile devices. Let's watch out!!!

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