When bad time comes, every company goes into a “cost-cutting” mode to ensure a relatively better bottom-line. And I believe, from a strategy perspective, controlling bottom-line is a better & cost-effective strategy during such time than trying to pep-up top-line. Cutting costs, in other words, means improving operational efficiency. And Operational Efficiency means “doing things better in relatively lesser time”. And Enterprise Software enables to achieve such a goal in an organization. So companies should focus on investing in Enterprise Software to maintain the bottom-line. In the same time, the key challenge for such a company is to ensure a Quicker ROI so that they can stop bleeding in fastest possible time. Hence the focus of an Enterprise Software Company should be to ensure “Not just ROI, but A Quicker ROI”….
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