Pizza Corner - An Experience

I went to Pizza Corner today, all alone in Gurgaon. Surprisingly in the outlet, there weren’t many customers. The well-dressed waiter gave me the Pizza Menu. I was just too hungry. Quickly ordered something to ensure my stomach gets some fuel to work further. In the meantime I was going through the Menu to find out what other offerings do they have in Pizzas. The reason of this blog is because of the innovation that I found in the menu. Starting from its design to content, everything seems to be well thought out.

The names are innovative like Sandwiza (for sandwitch), Conniza (for Cone Pizzas), etc. From a distance it looks very simple. But how many really make that effort to make even the simple things look innovative. Cone Pizza is an excellent innovation, I would say. It actually catches the attention of Ice-cream lovers. Similarly they have a promotion (probably “whizz kid”) for attracting the small kids. And more importantly they have a program going on since 1998 to support the underprivileged. There are quite a few more things which I am not putting here.

From a Product perspective, I would say they are trying their best to bring as much innovation possible. But probably what is lacking is innovation in the delivery of the product. I am not sure how many customers are really aware of various promotions they have. I am not sure how vigorously they are marketing their new offerings. Unless somebody goes through their menu, he/she can’t get to know about the promotions. Probably, the marketing team needs to look at more innovative ways of taking the innovative product to customers. Similarly, the operation probably needs to focus on delivery innovation part to ensure a good customer service.

Good luck to them!!!